What is it that makes a company truly innovative?
When we think of innovation, we tend to think of cutting edge technologies that enable companies to work smarter, faster, and more efficiently. While these are desirable goals, they don’t necessarily make a company more innovative. Because it's not technology that drives innovation, it’s people. Innovation is the result of what people choose to do with the technology they have.
Do they use it to accommodate the way they already doing things, or do they use it to do something that hasn’t been done before? Are they using it to get smarter and faster at the game everyone else is playing, or are they using it to completely change the game?
Unfortunately, most organizations look to what’s worked in the past for ideas about how to use new technology, and, not surprisingly, they are failing to discover innovative solutions. If you want to drive and shape the future of your industry, you may need to rethink your approach to new technology. The following steps are a great place to start.
How to discover areas for innovation:
The important thing is that you don’t view each new technology as one more tool to do the same thing you’ve always done. You will miss exciting opportunities to create a better reality for the people you serve. Welcome these new tools as opportunities to challenge yourself, your industry, and society as a whole. When you completely free your imagination and go beyond your current narrative, you will discover the greater possibilities that REAL innovation holds.
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